You’re My Superhero
Disney+ Singapore

To spotlight STAR’s drama lineup, we partnered with Gentle Bones and Iman Fandi to reimagine a track inspired by the heart and heroism of Grey’s Anatomy, Station 19, and 9-1-1. I led the campaign strategy, shaped the collaboration framework, aligned internal teams, and guided how the creative idea came to life across channels. The result: a fresh cultural take on three flagship series that expanded STAR’s reach with local audiences.