So who am I?
Born in Indonesia but raised everywhere else — Kenya, Uzbekistan, Spain. A Third Culture Kid stitched together by airports, mismatched languages, and the quiet skill of slipping into any room and understanding its rhythm.
Maybe that’s why I ended up in marketing. It’s storytelling with a passport: culture, instinct, tension, the search for something real. For the past decade I’ve built and led campaigns across Southeast Asia for brands like Disney, Nike, NBA and many more — work that blends strategy with gut feeling, numbers with narrative.
I’m at my best in the in-between spaces: where ideas meet behaviour, where cultures overlap, where a brand finds its pulse.
If you’re looking for someone adaptable, curious, and unafraid to push for work that actually means something, you’re in the right place.
Capabilities
My work spans brand and content strategy, go-to-market planning, and integrated campaigns, with experience across regional launches, multi-market execution, and creative development. I work closely with teams to shape narratives, guide production, and translate insight into action—supported by a strong grounding in content operations, digital performance, and social-led execution. Alongside this, I focus on building clarity through process design, stakeholder alignment, and practical leadership.
