Horror is the STAR
Disney+ Singapore
A culturally driven campaign unveiling the depth of Star’s horror catalogue during the Hungry Ghost Festival. Crafted the strategy, guided the creative direction, and cross-team execution—shaping a focused, elevated narrative that introduced audiences to a richer side of Disney+. The campaign elevated genre discovery on Disney+ and drove strong engagement during one of Singapore’s biggest cultural moments.
To complement the campaign, 3 local Singaporean artists – Adeline Tan, Chris Chai, and Ng Yin Shian– were commissioned to illustrate their local perspectives on respectively The Walking Dead, What We Do In The Shadows and American Horror Stories, with the resulting artworks featured across social media.
Awards:
2021 – Promax Asia Awards - Silver for Best Themed Campaign
2021 – Vega Digital Awards - Canopus (First Place) for Video (Campaign): Video Channels & Networks