The Stories Continue
Disney+ Singapore

To mark Disney+’s first anniversary in Singapore, the campaign brought together voices from sport, music, and art to reflect the breadth of stories on the platform. Collaborators included Olympian Joseph Schooling, and musicians Iman Fandi, Nathan Hartono, and Tabitha Nauser—each chosen for their connection to younger audiences and the communities they speak to.

Beyond traditional media, the work leaned into creator-led storytelling, using personal social channels to extend reach and spark conversation. The result was an anniversary moment that felt local, contemporary, and reflective of Disney+’s growing range of content.

Role: Campaign management, creative guidance, talent collaboration, and partner alignment.