The Cosmic Block Party
Designed as a culture-led activation for the release of Marvel Studios’ Ms. Marvel on Disney+, The Cosmic Block Party connected with Gen Z audiences through a mix of physical and digital touchpoint. The work brought together a 3D OOH billboard, a youth-focused block party, and a custom video message from Iman Vellani—placing the character firmly within local youth culture. Shaped through campaign strategy, creative guidance, and cross-team collaboration.
Awards:
2023 – MUSE Creative Awards - Gold Winner for Integrated Marketing
2022 – Promax Asia Awards - Gold for Most Outstanding Marketing Initiative
2022 – Promax Asia Awards - Gold for Best Integrated Marketing Campaign