A marketer by trade, a storyteller by necessity. The kind of person who can’t look at a campaign without wondering: What’s the tension? Where’s the flavour? Why should anyone give a damn?

I’ve led teams, launched markets, built content ecosystems, and shaped regional strategy across countries that never sit still. Indonesia’s grit, Singapore’s precision, Thailand’s creativity — they’ve all left their mark on me.

My work lives at the intersection of culture, behaviour, and business: the place where numbers and narratives shake hands and order another round.